UrbanMotoAds

Privacy Policy

Effective date: 15 September 2026

1. Who we are

UrbanMotoAds ("UMA", "we", "us" or "our") operates the UrbanMotoAds platform and the website urbanmotoads.com. This Privacy Policy explains how we collect, use, store and share information when advertisers, riders and other users interact with our services.

2. Information we collect

Depending on how you use the platform, we may process:

  • account and contact information, such as name, email address and company information;
  • campaign information, including campaign name, dates, selected cities, zones, schedules, objectives, creatives and budgets;
  • website or landing-page information provided by an advertiser;
  • billing and transaction references needed to administer purchases and campaign budgets;
  • technical and usage information such as IP address, browser, device, logs, security events and actions performed in the platform;
  • advertising delivery, reporting and performance information returned by advertising platforms used through UMA;
  • location-related information necessary to define campaign delivery areas or to operate rider services where applicable.

3. How we use information

We use information to:

  • create, manage, deliver, pause and report advertising campaigns;
  • provide campaign forecasts, operational planning and performance reporting;
  • operate UMA Boost and other advertising integrations requested by the advertiser;
  • process payments, maintain accounting records and prevent fraud or misuse;
  • provide support, security, diagnostics and service improvements;
  • comply with legal, regulatory and contractual obligations.

4. Google Ads and Google APIs

When an advertiser enables UMA Boost, UrbanMotoAds may use the Google Ads API and related Google services to create, update, pause, target, forecast and report Google Ads campaigns on the advertiser's behalf.

Information sent to Google may include campaign settings, budget, dates, locations, campaign objective, website or landing-page information, keywords or other advertising configuration required to provide the service. Google may return campaign identifiers, forecasts, delivery metrics and performance data to UMA.

UrbanMotoAds does not sell Google user data. We use Google API data only to provide, secure and improve the functions requested through UrbanMotoAds, in accordance with applicable Google API policies and the Google API Services User Data Policy where applicable.

5. Sharing of information

We may share information only when necessary with:

  • Google and other advertising or infrastructure providers used to provide requested campaign services;
  • payment, hosting, communications, security and technical service providers acting on our behalf;
  • professional advisers, authorities or other parties where required by law or to protect legitimate rights and interests.

We do not sell personal information to advertisers or data brokers.

6. Legal basis

Where the GDPR or similar privacy laws apply, we process personal data as necessary to perform a contract, comply with legal obligations, pursue legitimate interests such as security and service administration, or based on consent where consent is required.

7. Data retention

We retain information for as long as reasonably necessary to provide the service, maintain campaign and financial records, resolve disputes, enforce agreements and comply with legal obligations. Retention periods may vary by data type.

8. Security

We use reasonable technical and organisational measures designed to protect information against unauthorised access, alteration, disclosure or destruction. No online service can guarantee absolute security.

9. International transfers

Some service providers may process information in countries other than your own. Where required, we use lawful transfer mechanisms and contractual safeguards for international data transfers.

10. Your rights

Depending on your location, you may have rights to access, correct, delete, restrict or object to certain processing, request portability, or withdraw consent. You may also have the right to lodge a complaint with the relevant data protection authority.

11. Cookies and similar technologies

UrbanMotoAds may use cookies or similar technologies that are necessary for authentication, security and core site functionality. Where optional analytics or similar technologies are used and consent is legally required, they will be handled in accordance with applicable consent requirements.

12. Changes to this policy

We may update this Privacy Policy when our services, legal requirements or data practices change. The current version will always be published on this page with its effective date.

13. Contact

For privacy questions or requests, contact UrbanMotoAds through the contact details published on urbanmotoads.com.

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